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Course Starts
22nd January, 2024

Course Fees
₹9,50,000

Duration
24 Months

The distinguished Indian Institute of Management Sirmaur (IIM Sirmaur) presents a cutting-edge educational opportunity: the comprehensive Two-Year Executive Master of Business Administration in Digital Transformation and Analytics program. This unique offering stands equivalent to a traditional MBA degree, a testament to its academic rigor and prestige. Crafted to cater to the professional aspirations of mid and senior-level executives, this program serves as a bridge between your career aspirations and the dynamic realm of digital transformation and data analytics.

At IIM Sirmaur, the fusion of business acumen with technological proficiency is paramount. The Executive MBA in Digital Transformation and Analytics is meticulously designed to empower seasoned practitioners to remain aligned with the lightning-fast shifts in the global business landscape. The multifaceted curriculum not only imparts unparalleled insights into the intricacies of digital transformation but also equips you with the skills and expertise necessary to navigate the complex realm of data analytics.

Through this program, IIM Sirmaur aims to arm you with a potent blend of strategic thinking, technological prowess, and analytical aptitude. As the business world continues to evolve at an unprecedented pace, the demand for professionals who can seamlessly blend traditional business practices with modern technological advancements is soaring. By enrolling in the Executive MBA in Digital Transformation and Analytics, you position yourself at the forefront of this transformation, ready to steer your organization through the digital age.

This program isn't just a mere academic pursuit; it's a transformative journey that promises to elevate your career trajectory. IIM Sirmaur's Executive MBA in Digital Transformation and Analytics is your passport to staying relevant and competitive in an era defined by technological disruption. So, seize this opportunity to harness the power of digital transformation and data analytics, propelling yourself and your organization toward a future brimming with possibilities.

Course Highlights

14 electives to choose from

Two campus immersion modules of three days each (optional)

Peer-learning and networking opportunities

IIM Sirmaur Alumni Status

Course Content

The proposed Executive MBA programme is to be completed in a total of VI terms. The details of the courses for these terms are as follows:

Core Courses

Term I

  • Management Accounting
  • Marketing Management
  • Behaviour in Organisations
  • Managerial Economics
  • Business Statistics

Term II

  • Financial Management
  • Operations Management
  • Organisational Information Systems
  • Human Resource Management
  • Advanced Analytics-I

Term III

  • Strategic Management
  • Business Intelligence and Data Mining
  • E-commerce
  • Financial Reporting and Analysis
  • Advance Analytics-II

Term IV

  • Designing Work Organisation
  • Quantitative Decision Making
  • Legal Aspects in Management
  • Macroeconomic Environment
  • Digital Marketing
Elective Courses

Term V

  • Elective I
  • Elective II
  • Elective III
  • Elective IV
  • Elective V

Term VI

  • Elective VI
  • Elective VII
  • Elective VIII
  • Project Presentation and Final Submission (This will start from Term V and the final submission will take place in Term VI)

Elective Course List

  • Blockchain
  • Industry 4.0
  • Business Forecasting and Analytics
  • Big Data Analytics
  • Artificial Intelligence and Applications
  • Digital Marketing Analytics and Optimisation
  • Programming in Python and R

 

  • Financial Analytics
  • Supply Chain Analytics
  • People Analytics
  • Customer Analytics and Artificial Intelligence
  • Healthcare Analytics
  • Analytical Decision Modelling
  • Cloud Technology and Security

Class Schedule

Weekend Sessions
Saturday 9:00 AM to 4:30 PM
Sunday 9:00 AM to 4:30 PM

*Each day shall have 4 sessions and the duration of each session is 90 minutes.

Eligibility

Programme Director

PROF.SHASHI KANT SRIVASTAVA

Information Technology & Systems, M. Ekistics, FPM (IIM Indore)

Shashi Kant Srivastava is a faculty in the area of IT & Systems at the Indian Institute of Management Sirmaur, India. He received his FPM (Ph.D.) from the Indian Institute of Management Indore, India. His current research interests include blockchain technology, multi-criteria decision-making, artificial intelligence, business analytics, and information economics. His papers have appeared in Communications of the Association for Information Systems (CAIS), Journal of Information Technology Theory and Application (JITTA), Information Technology for Development (ITD), Journal of Global Information Technology Management (JGITM), International Journal of Business Intelligence Research (IJBIR), International Journal of Knowledge Management (IJKM), and Journal of International Technology and Information Management (JITIM).

PROF.VIKAS KUMAR

Marketing Management, MBA, Ph.D. (IIT Roorkee)

Dr. Vikas Kumar is an Assistant Professor in the Department of Marketing Management at the Indian Institute of Management, Sirmaur. Prior to joining IIM Sirmaur, he was associated with the Department of Management Studies, NIT-Hamirpur (H.P.) as a Lecturer for about 8.5 months. He has worked as an Assistant Manager in the Department of Container Services & Marketing in the Liner & Passenger division of Shipping Corporation of India Ltd. Later on, he joined IIT Roorkee, as a research scholar in the area of marketing. More specifically, he worked in the area of destination branding. His work relates to the examination of the role of destination personality and self-congruity in creating destination brands. He contributed largely to the institute’s activities by assisting in national and international-level conferences and various workshops on data analysis and research publications. He has published a good number of research papers in various international journals of repute, such as the Journal of Retailing & Consumer Services, the Journal of Strategic Marketing, the Journal of Travel & Tourism Marketing, the Journal of Hospitality & Tourism Research, Tourism Management Perspectives, etc. He is a regular reviewer of top-quality journals like Tourism Management, Tourism Management Perspectives, Journal of Travel & Tourism Marketing, etc.

Admission Criteria